Hey there.

I am Anna. 👋

A thirtysomething with roots in Baden-Württemberg, now located in the heart of Berlin. Working remotely on a global scale, I bring a unique blend of Filipino and German cultures to the table.

With a background in art history and a deep passion for cultural exploration, I've been on a mission to build brands for 8+ years.

With experience in a variety of industries, including such clients as Porsche, Henkel, Federal Ministry of Economic Affairs and Climate Action or Pfizer, I particularly enjoy diving with new topics and business areas.

As former unit lead of a creative agency, I thrive on empathetic leadership and teamwork. My soft spot lies in topics like new work, the future of HR, career and talent trends.

You'll recognize me by my signature all-black wardrobe – it's my style, not because of Berlin stereotypes but because it gives me peace of mind for the more important decisions in my life.

My Guiding Principles

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Listening first

I'm here to actively listen and comprehend your challenges. My goal is to craft customized processes that align with your needs.

P2P (People to People)

I'm a human being, and so are you. That's why I believe in creating work relationships based on empathy, honest communication and transparency.

Be actionable

Having a lasting impact, is what drives me. I aim for solutions that you can seamlessly integrate. Each deliverable is a co-creation that we shape together.

Enable - then take off

Every goodbye marks a new beginning. Before I depart, I ensure that your team is well-prepared to continue our joint venture on their own.

Work Experience

2022-2023

Head of Consultancy Brand & Experience at RCKT - a dentsu company

Co-leading unit focussed on Brand & Experience projects with 20+ experts from different disciplines. Responsible for strategic positioning, financial health and staffing of the unit, working with clients like Porsche, METRO and Schneider Electric.

2018-2022

Multiple roles in Brand & Comms Consultancy at RCKT - a dentsu company

Leading german and international accounts for such clients as Lidl, Henkel and Melitta. Developing wide range of brand and communication strategies as well as steering digital production processes. Gaining first leadership experience with an interdisciplinary team of 8 members.

2015-2018

Multiple roles in PR at A&B One Kommunikationsagentur and Flair Magazine

Assisting to PR activities in the Public Affairs realm for clients such as Milupa and Deutsche Rentenversicherung. Gaining freelance experience as Editor for Flair Magazine (Lifestyle Ressort, 360° Cities Germany, Frankfurt)